WELCOME
Welcome to The CX Lighthouse:
Enhancing leadership capacity and, helping businesses scale.
The CX Lighthouse is dedicated to transforming the way that businesses approach their leadership, their business development and their scaling.
By harnessing the power of behavioral science, we empower leaders to enhance their capabilities and foster a culture of growth and trust. Our mission is to help businesses scale effectively by using aggregated, science-based insight and increased self-awareness.
​
Since we believe that understanding customer behavior is the key to driving success in a competitive landscape, our support team of experts is committed to innovative strategies and insights that create lasting impact using science and AI-enabled technology. Join us on this journey to illuminate and guide you on the path to excellence in leadership and accelerated business growth.
NOW AVAILABLE on Amazon - The CX Lighthouse: Navigating Business Growth with Customer Experience. Written by R.A. Nicholas & Solomon Akinlua, PhD.
This book features a foreword by Mark Slatin, CCXP, Professor of Practice in the Master of Science in Customer Management (CXM) program at Michigan State University, Creator of the Forbes Top 10 Trending Business Podcasts: The Delighted Customers Podcast, and the creator of The Trusted Guide Roadmap™ Master Class.
Book Review:
"Many businesses, particularly small and medium-sized ones, struggle to implement effective Customer Experience Management (CXM) strategies. It's not due to a lack of desire: most leaders recognize that Customer Experience (CX) is their key competitive advantage. However, they often don't know where to begin or how to effectively scale their efforts. This is why this book is invaluable. The CX Lighthouse offers an exceptional practical framework that simplifies CXM, making it accessible for businesses of all sizes."
- Dan Gingiss, author of the award-winning ‘Experience Maker: How to Create Remarkable Experiences that Your Customers Can’t Wait to Share’ and International Customer Experience Keynote Speaker.
How We Solve Problems
Impact > Intention. Customer Experience (CX) has been around since 2003 as a proven, evidence-based business strategy that results in increased Loyalty, increased Revenue and Competitive Advantage. The intention of any strategy can be impressive but most important is the impact on revenue, cost management and growth. Impact is greater than Intention. Using solutions grounded in behavioral science and the science of Customer Experience, the following solutions amplify our ability to improve your business development, leadership and business growth outcomes.
​
Whether you are a solopreneur, small-business founder or conglomerate CEO, we can customize solutions to enhance your leadership capacity and to scale your business.
Leadership & Business Development Capacity Improvement
The people of an organization are often overlooked when talking about executing strategy. We use Behavioral Science to uncover and correct key blind spots that can derail or delay optimal performance in leadership and business development roles. Sometimes the strategy adopted, or system used is not the reason the business might be stalling.
This is one way we help businesses improve productivity, trust and capacity for business growth - from the inside. This solution is ideal for leadership teams, sales/business development/customer success/key account teams, founders, training & development teams, and HR leaders.
Advanced Customer Intelligence Using AI for better Targeting
Understanding your customers is essential today for marketing strategy, as generic messaging is ineffective. However, many organizations struggle with slow time-to-action, data silos, untailored customer journeys and the cost of creating buyer personas and personalized strategy. Our solution can simplify and accelerate this process cost-effectively, enabling you to concentrate on growing your business. Need to understand customer behavior, create better targeting strategy, refine sales messaging or increase customer conversion rates? We can provide an AI-enabled solution grounded in behavioral science (OCEAN & Schwartz models) for customer intelligence. This is ideal for smaller budgets.
AI-Enabled Data Analysis/VoC/VoE Technology
There is only so much that can be done manually by your employees. For larger-sized businesses, we can provide you a customized Data Analysis Accelerator solution to help you accelerate time to actionable insights and decision-making with customized dashboards, thereby empowering the scaling of your business.
Whether your data is stored and captured in silos or legacy systems, or you are looking to upgrade to improve customer retention, employee experience and more, we can meet you where you are and co-create your growth. You'll be supported a solution that analyzes Direct, Indirect and Inferred feedback.
Let's Talk!
From the CEO...
Firstly, thank you for visiting The CX Lighthouse. We're excited at being considered your future partner in business growth via Customer Experience Management (CXM) Consulting, Training and Customized, Scalable Technology.
​
With 25+ years of experience in multiple industries at operational and C-Suite levels in the Caribbean and the U.S., I have seen enterprise challenges from diverse lenses. After experiencing the global financial crisis of 2008 and witnessing the revolutionary customer-centric strategies employed by many industries to excel through the crisis, my passion to change how customers are understood was lit ablaze. Imagine, businesses can actually be sustainably successful by scientifically understanding customers and employees better, and meeting customer expectations in an optimal way that grows the business - that gets me pumped.
Together, let's make your leadership more visible and your customers more loyal. Let's go WiN!
​
We'd love to earn partnership with you in your success by enhancing leadership capacity and helping you scale.
Roger Nicholas, Founder & CEO
The CX Lighthouse, LLC.
