The CX Lighthouse: Navigating Business Growth with Customer Experience is a must-read for leaders who know that growth can’t be sustained by guesswork or gut feeling.  In a world where customer expectations are rising and competition is fierce, Customer Experience (CX) isn’t just another initiative—it’s the profitability strategy.

 

Authors Roger Nicholas and Dr. Solomon Akinlua, MBA. DBA. PMI-PBA. CSSBB. CCEP. SFC™.CCSM offer a compelling blueprint for making Customer Experience a non-negotiable part of your business DNA.  

 

Through the powerful R.O.O.T.S. framework — Revenue, Operations, Opportunities, Tactics, and Strategy — you’ll learn how to connect CX initiatives directly to bottom-line impact.

 

Whether you're struggling with retention, brand differentiation, or internal alignment, this book delivers research-backed insights and actionable tools to help you lead and scale with clarity and confidence.

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- Amazon